Data Elected Our 44th President - B2B CMOs Must Make The Right Data Work For Them

No matter what your politics, from coast to coast the country is breathing a sigh of relief that the 2012 election season is finally behind us.  Already, quite a bit has been written about what marketers can learn from the election.  So, in this post, I won?t be talking about the huge dollars spent on advertising, how social, digital and mobile communication continued to be important touch points, the impact of grassroots marketing or how important effectively communicating the candidate?s...